Empower Your Lounge. Delight Your Members

Manage your lounge events, memberships, and special offers. Engage your members like never before.

About HERF

Built by a cigar lover, for the community

HERF was born from a simple passion: the love of a great cigar and the joy of sharing that experience with others. There's something special about gathering at your local lounge, lighting up your favorite stick, and connecting with fellow enthusiasts who share your appreciation for the craft.

Over the years, I've attended countless cigar events—some intimate gatherings, others grand celebrations—and each one reminded me of the power of community. These moments brought people together, created lasting friendships, and strengthened the bond between lounges and their members.

But I also saw the challenges that brick-and-mortar lounges face in today's fast-paced world. Keeping members engaged, coordinating events, and building a thriving community takes time and effort that many lounge owners simply don't have.

That's why I built HERF—to empower lounge owners with the tools they need to grow their business while doing what they do best: creating unforgettable experiences for their members. I believe that when lounges thrive, the entire cigar community benefits. Together, we can expand the culture we love, spread positivity, and ensure that the tradition of gathering over a great cigar continues for generations to come.

Everything you need

Your Lounge. Your Dashboard. Total Control.

Easily manage events, special offers, and memberships—all in one intuitive dashboard.

Event management.: Effortlessly Create and Update Events That Keep Your Lounge Buzzing.
SMS notifications.: Keep Members in the Loop with Instant Text Notifications.
Email notifications.: Reach Every Inbox with Timely Email Notifications.
Special offers.: Create and Share Irresistible Special Offers with Ease.
Increased engagement.: Boost Member Engagement with Events and Offers That Excite.
Profits.: Drive Profits and Build Community Through Engaged Members.

Pricing

Choose the right plan for you

Choose an affordable plan that’s packed with the best features for engaging your audience, creating customer loyalty, and driving sales.

Robusto

$49 /month

Perfect for intimate lounges building their community.

Up to 50 members
Up to 2 events per month
SMS & Email notifications
Two Special Offers
Email support

Churchill

$99 /month

Dedicated support and infrastructure for your company.

Up to 150 members
Unlimited Events
SMS & Email Support
Unlimited Special Offers
Advanced Analytics
2 Reminder messages per event
Priority Email Support

Frequently asked questions

: HERF is a comprehensive management platform designed specifically for cigar lounges. It helps you manage memberships, create and promote events, send notifications to members via SMS and email, and share special offers—all from one intuitive dashboard. HERF streamlines your operations so you can focus on providing an exceptional experience for your members.
: When you create or update an event or special offer, HERF automatically sends notifications to your active members who have opted in to receive communications. Members receive timely reminders about upcoming events (one week before and one day before), ensuring better attendance and engagement. You have full control over which members receive notifications.
: Yes! HERF includes a complete RSVP management system. When you create an event that requires RSVPs, each member receives a unique RSVP link via email and SMS. They can easily confirm attendance, decline, or update their guest count. You can track responses in real-time from your dashboard and see detailed attendance metrics.
: The Robusto plan ($49/month) is perfect for smaller lounges with up to 50 members and 2 events per month. The Churchill plan ($99/month) is designed for larger, more active lounges with up to 150 members, unlimited events, unlimited special offers, advanced analytics, automated event reminders, and priority support. Both plans include SMS and email notifications.
: With the Churchill plan, HERF automatically sends reminder emails to your members at two key times: one week before the event and one day before the event. These reminders include all event details, RSVP status, and links to update their response. This ensures maximum attendance without any manual effort from you.
: Absolutely. Members have full control over their notification preferences. They can choose to opt out of SMS notifications, email notifications, or both at any time through their membership settings. This ensures compliance with communication preferences while maintaining member satisfaction.
: Churchill plan subscribers get access to advanced analytics including RSVP response rates, event attendance trends, member engagement metrics, special offer redemption rates, and more. These insights help you understand what resonates with your members and make data-driven decisions for your lounge.
: No setup fees and no long-term contracts! You can subscribe on a month-to-month basis and cancel anytime. We believe in earning your business every month by providing exceptional value and service.
: Getting started is easy! Simply sign up for an account, choose your plan (Robusto or Churchill), complete your lounge profile with photos and details, and start adding your members and events. Our intuitive interface makes it simple to get up and running in minutes.
: All plans include email support with responses within 24 hours on business days. Churchill plan subscribers receive priority email support with faster response times. We're committed to helping you succeed and are always here to answer questions or help troubleshoot any issues.